The Soul of Change
What is the movement of transformation?
A map of how transformation unfolds: crisis or calling, descent, rebirth and return. It draws on initiation, depth psychology and lived experiences of crisis.

What does transformation actually require?
RIfT, the Research Initiative for Transformation, is a research-practice organisation exploring how people, institutions and places undergo deep transformation.
We study transformation from both directions: how people transform institutions, and how institutions transform people.
How can transformation restore capacity, relationship and responsibility rather than reproduce depletion, extraction and control?
RIfT was founded as the Center for Regenerative Change. The name changed as the work did: what we study is transformation, of which change is one part.
RIfT's work is organised around three distinct contributions. Each asks its own question, and each is developed through research, practice and instruments that are still being tested.
What is the movement of transformation?
A map of how transformation unfolds: crisis or calling, descent, rebirth and return. It draws on initiation, depth psychology and lived experiences of crisis.
How is this change actually being lived and embodied by people now?
An embodied method for making visible what people in teams and organisations feel during change, and what they need in order to stay present to it.
What is this institution teaching people to become, and can what they learn travel back and transform it?
A research programme on the formative relationship between institutions and the people inside them. Read more ↓
“Profit-maximisation functions as an invisible environmental designer: it structures the spatial, temporal, and institutional conditions through which people live, work, learn, and relate.”— Adina-Iuliana Deacu, When Business Shapes Minds and Cities (RIFS, 2026)
The Soul of Change describes a movement that turns throughout our lives, in large circles and small ones. A crisis or calling interrupts an old pattern. The descent is a leap into the unknown. Rebirth asks for patience and presence, and the return brings what was discovered back into the world.
It is offered as a map rather than a method: a way of recognising a passage people go through whether or not they have language for it. RIfT works with it at different scales, with individuals, organisations and communities living through threshold and renewal.
RIfT does not promise outcomes or sell a finished method. The work produces theories, methods and instruments, and holds each of them open to testing.
Curious, or working on similar questions? We would like to hear from you.
This work is for people who want to understand change at its root, not through cosmetic improvement or the next iteration of approaches already tried. It is demanding, of those who take it up and of us.
RIfT works with founders, leaders, change makers, practitioners and researchers navigating periods of threshold and redesign. With organisations, schools and institutions that want to understand what they are teaching people to become. And with communities working to regenerate the life of a specific place.